Brooklyn-based illustrator Lorraine Nam has been selected as the commissioned artist for the 2022 holiday installation at Rockefeller Center. From November 14, 2022 through January 13, 2023, more than a dozen of Nam’s large-scale printed vinyl murals will be on view in indoor and outdoor public spaces on campus. A free, limited-edition Rockefeller Center holiday card featuring Nam’s fun artwork will be available to visitors, as well as anyone who works at the Center.
This presentation marks the fifth iteration of the holiday card series in partnership with the nonprofit Art Production Fund. Driven by her passion for storytelling through visual imagery, Nam’s illustrations highlight the universal spirit of the holidays. This project, imagined under the theme Dance For Joy, depicts children celebrating the season and their individuality through movement. An ode to the artist’s early love of origami and paper-based crafts, Nam painted and glued paper to create his illustrations. Her bright palette, bringing variations of pinks, reds, blues and greens into the illustrations, provides a dynamic and energizing visual experience. The map includes iconic Rockefeller landmarks such as the Rockefeller Center Christmas Tree, NBC Studios, Radio City and the Today Show, as well as several highly anticipated new additions to the center including Alo Yoga and Rink Level restaurants.
Nam’s work can be seen throughout Rockefeller Center, including inside 10 Rockefeller Plaza, 30 Rockefeller Plaza, 50 Rockefeller Plaza, and the street and lobby levels of 45 Rockefeller Plaza, as well as outside Rockefeller Plaza. Cards are available at the Top of the Rock gift shop, the skate shack at The Rink, and throughout campus.
With the belief that “anyone can use paper to be creative,” on Saturday, November 12, 2022, Nam will lead an Art Sundae workshop at Rockefeller Center. Free and open to the public, it allows children to discover their own holiday joy through artistic creation as they make works that will be part of a large-scale installation that will be displayed in the window of 10 Rockefeller Plaza. This workshop will coincide with the arrival of the 2022 Rockefeller Center Christmas Tree.
“Through his project, I wanted to celebrate the people of New York, the people who live here, who work here, and the visitors who all make the holidays so vivid and special. I wanted to capture that buzzing energy with illustrations of people so excited they can’t help but dance for joy! Visiting the Rockefeller Center Christmas Tree has been an annual tradition since I moved to New York and being able to bring this project to life here is an absolute dream. – Lorraine Nam
“The holidays at Rockefeller Center are such an amazing time when people from all over New York City and beyond come together to celebrate. We love that visitors have the opportunity to experience Rockefeller Center through the unique lens of Lorraine Nam. – Casey Fremont, Executive Director, Artistic Production Fund
“For the past 90 years, Rockefeller Center has been a celebratory beacon for New York City and for visitors from around the world. The unveiling of this year’s holiday map and installation, featuring Nam’s colorful and uplifting designs, and the arrival of our Christmas tree, officially usher in the 2022 holiday season.” – EB Kelly, director of Rockefeller Center and general manager of Tishman Speyer
Lorraine Nam is a beloved illustrator based in Brooklyn, New York. Since graduating from formal education at the Rhode Island School of Design, Nam has been celebrated for her work with clients including Harper Collins, Michaels, The Washington Post, NBC Think, Sterling Publishing, Facebook, Snapchat, Eater, Tumblr, Country Living, Cooper. Hewitt, HP, Lufthansa, The Wing and Milk Bar. The artist also found recognition by illustrating the children’s book Look Up with Me: Neil deGrasse Tyson: A Life Among the Stars and her upcoming picture book, Wei Skates On. When Nam isn’t working in the studio, the self-proclaimed dreamer can be found cooking, reading, or traveling the world for inspiration.
Art in Focus is a multidisciplinary program that presents installations by contemporary artists inspired by the landscape and contemporary life of New York. Artists featured in the series will have their works exhibited in a number of prominent and unexpected public places in Rockefeller Center. Art in Focus is presented in partnership with Rockefeller Center and Art Production Fund, a nonprofit organization dedicated to commissioning and producing ambitious public art projects, reaching new audiences and expanding awareness across the contemporary art. Past Art in Focus artists include Joana Avillez, Hein Koh, Portia Munson, LaKela Brown, Lucy Sparrow, Angelica Hicks, Vanessa German, Ryan Flores, Genevieve Gaignard, Oliver Jeffers, Hiba Schahbaz, Sanford Biggers, Hilary Pecis, Maurice Harris, Lisa Congdon, Max Colby, Hugo McCloud, Emily Mullin and more recently Arghavan Khosravi.
For more information, please visit artproductionfund.org / @artproductionfundFor more information, please visit artproductionfund.org / @artproductionfund