First European toy brand Joan Miro launched in the Philippines – Manila Bulletin




One of the world’s first children’s toy brands, Joan Miro, was finally launched on LazMall and other leading e-commerce platforms in the Philippines. Widely recognized throughout Europe as the initiator of the APT (Art-Play-Think) theory, the brand believes that “Every child is an artist” and that the best way for children to learn and express themselves. is through art.

Joan Miro toys, also known as Jar Melo in Europe, were first imported to the Philippines in May 2020 through distributor BebeBata Corporation. Amid the pandemic, the brand’s subscriber base has grown steadily and attracted practical parents looking for creative and dynamic ways to improve their children’s cognitive development.

“Our mission is to provide material that stimulates the imagination and wonder in all children so that they can discover themselves, their passions and their purpose. Our brands encourage the development of essential skills in every child. With our product line, we hope to encourage: free play, creativity, imagination, learning and discovery, ”said Patrick Santos, President of BebeBata Corporation.

A percentage of the proceeds from sales on the brand’s opening day at Lazmall is earmarked for World Vision, an international NGO that provides life-changing essentials for vulnerable children.

With the support of Filipino donors, World Vision Philippines assists over 1.5 million children per year and manages programs in education, health, child protection and livelihoods. . Donations from Joan Miro will support the projects of the NGO Retour à l’école and Noche Buena.

The brand name Joan Miró comes from Joan Miró, the 19th century Spanish surrealist, whose free, innocent and childish approach to art and life inspired the creation of the Joan Miro brand. Through many forms of media of his paintings, prints, sculptures and murals, Miro the artist has used vivid colors and playful forms, the creative basis of the products produced by the brand that bears his name.

Our mission is to provide material that stimulates the imagination and wonder in all children so that they can discover themselves, their passions and their purpose.

Today, Joan Miro’s silky pencils, washable markers, jigsaw puzzles and stickers are used to encourage creativity, imagination, physical activity, problem solving, and interaction with the environment as children move from infancy to infancy.

Following the adage “Every child is an artist”, Joan Miro Philippines hopes to promote art as a form of expression, play as a method of learning and thinking as a means of self-discovery.

“Kissing your child for who he is is one of the greatest gifts we can give. We celebrate the diversity and individuality of all children. At Joan Miro Philippines, we believe that every child has their unique gifts, talents and qualities and that all children are creative in their own way, ” says Margieli Santos, CEO of BebeBata Corporation. “It’s our job as parents to cultivate these qualities in our children, and part of that is providing them with the right resources and tools that will help enhance their natural gifts and talents. It inspired us to share the gift of art and play, to encourage creativity and imagination in every Filipino family.

Joan Miro has three lineups. The Art product line includes artist boxes, drawing books, origami sets, stickers and card sets as well as washable paints and markers. The Play and Think ranges consist of sand kits, plasticine and simple card games. Also available in the Philippine market, Alpabetong’s Philippine Ring Flash Card Set hopes to introduce children to Filipino vocabulary, food, culture, geography, and animals.





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