The 4th season Tanween of Ithra explores the “tools” that shape the creation …


(MENAFN-Mid-East.Info) Dhahran, Saudi Arabia: The King Abdulaziz Center for Global Culture (Ithra) is delighted to launch the 4th edition of its flagship season of Tanween creativity. Organized under the theme ‘Tools: Crafting Creativity’, the event features top-level speakers and a series of focused workshops and masterclasses from October 27 to November 13, and is designed to celebrate, explore and inspire the creative process.

Highlighting Ithra’s goal of supporting and developing the region’s creative industries, a highlight will be the unveiling of the results of one of the most comprehensive studies mapping the cultural and creative landscape of the Middle East and the North Africa, including rare glimpses of Saudi culture. impulse.

“Since its inception, Ithra has positively disrupted the scene of culture, art, knowledge, creativity and community. Through the annual Season of Creativity, Tanween, a cultural catalyst and global gateway, Ithra has succeeded in creating an unprecedented ecosystem that embodies its five pillars, while providing unique experiences to the public and creative professionals, ” said Ashraf Fagih, program manager at Ithra.

Miznah Alzamil, Head of Innovation and Creativity at Ithra, explained, like “Disruption”, “Play” and “The New Next” before him, the “Tools” theme will explore one aspect of the creative process. and harness how the cultural and creative industries continue to innovate and drive the future of the creative economy – by highlighting the tools at their disposal. “Tanween 2021 strengthens the creative industries by exploring the innovative use of tools and identifying new opportunities presented by adopting and developing new sets of tools.”

She added, “From the first stone hammer to modern technology, tools allow our creativity to shape our world. From hand and head tools to digital and physical tools, to abstract and real tool sets, Tanween 2021 explores the role of “tools” in our creative process and industries and shapes our creativity for the future. “

Since launching in 2018, Tanween has connected creatives and innovators making change with global subject matter experts in an inspiration-fueled environment to nurture creative potential, share ideas and redefine what it means. creativity in a changing world. It provides them with a platform to connect with curious learners, aspiring creatives and professionals of all skill levels and industries to unleash creative potential.

Keynote speakers this year include former Adidas Senior Design Director Chris Law , founding director of the Khatt Foundation Dr Huda Smitshuijzen AbiFarès , contemporary artist and international researcher Sougwen Chung , and Arthur Mamou Mani , founder of the award-winning practice Mamou-Mani Architecture.

The main songs and programs that will be playing during Tanween include:

  • Emerging Creatives (October 27-28, 2021) -Where final year students, recent graduates or beginners can learn to hone their personal brand, practice their pitch and build their network to support the construction of their creative careers,
  • Creative Economy (October 29-30, 2021) – New tools and new opportunities, where creatives who take risks and innovators who make change guide participants through the tools and technologies that are revolutionizing the industry,
  • Graphic Design and Communication (November 5-6, 2021) – Analog First, the must-attend event of the year for visual communicators, designers and graphic designers to explore how the evolving role of design is impacting both business and Culture,
  • Architecture and Products (November 12-13) – Designer and a Maker, offering an overview of the role of tools in sustainability, ideation and creativity in design and architecture, and Your Future in Design, a partnership with the Saudi X Design (SXD) initiative provide a new platform of resources for emerging creatives.

Tanween 2021 also presents a series of workshops Do not miss :

The Personal Productivity Toolkit (bridging the gap between ideation and execution), The Professional Starter Kit, Design Plastic Product (transform, reuse and process plastic to create new products), Digital Risograph (learn how to prepare their files for printing), 3D Laser Scanning (illustrating the digital AC workflow for 3D data processing) and Folding Structures: From Satellites to Shoes (use of contemporary origami in design, art, architecture and engineering) and many more.

Additionally, visitors can explore four pavilions focused on heritage, architectural ingenuity, culture, design and innovation. In Saaf by Shahad Alazzaz , the architect puts the Kingdom’s heritage at the forefront, weaving the history of rural Saudi villages. House of Hairs by Eidetic Space offers a journey through tradition and culture, evoking a timeless meaning linked to Bedouin life and their deep sense of community. Faselah is an architectural pavilion of the Tanween Challenge showcasing intelligent construction methodology and technique. Sketch , meanwhile, welcomes visitors in an exploratory environment analyzing the concepts of place and space through the words and thoughts of artists illustrated on a huge canvas.

Visitors and attendees can also look forward to a series of meetups, social events and performances.

October 29 , Ithra will also launch its three series of cultural reports, including the first CCI index on Saudi Arabia with a panel discussion with key cultural representatives from renowned institutions. They will discuss cultural reports commissioned by Ithra in collaboration with research partners Economist Intelligence Unit and Boston Consulting Group. The study explores the evolution of culture in the Kingdom and at the regional level in a global context, and includes a very special report on the impact of COVID on this industry.

Since its launch in 2018, Tanween has welcomed more than 165,000 visitors and over 75,000 participants, hosted 103 speakers, facilitated 107 workshops, 26 exhibitions or installations and 52 live performances.


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