Zensciences appeals to Artthi Ponnuswamy as VP of brand solutions

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Zensciences, a leading branding and digital marketing consultancy based in Bengaluru, has announced the appointment of Artthi Ponnuswamy as Vice President of Brand Solutions.

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Ponnuswamy joins Zensciences after 15 years at Origami Creative Concepts where she was responsible for brand strategy. Prior to that, she was associated with organizations such as AC Nielsen, McCann Worldwide and DDB Mudra.

With nearly two decades of experience in multiple industries, Ponnuswamy has strong branding, marketing and communications expertise. At Zensciences, she will be responsible for leading and developing strategic and creative brand solutions that drive growth in clients.

“Artthi is joining us at a crucial stage in our growth journey. As organizations continue to navigate the evolution of normalcy, his expertise will help us drive a transformation strategy across our client portfolio and strengthen our focus on adding business context to creative results. Looking forward to this next chapter with her on board, ”said Rahul Koul, co-founder and partner at Zensciences.

Commenting on her role, Ponnuswamy said: “I am extremely happy to join a ‘non-agency’, which is growing at such a rapid pace. Zensciences is one of the few agencies to have consulting, brand and technology as three pillars of its offer, all essential to the success of any brand. The opportunities here are plentiful and I can’t wait to make a difference for some of the brands managed by Zensciences and the organization as a whole.

Over the past six months, Zensciences has added several new clients to its portfolio, in industries such as analytics, IT services, engineering, R&D and healthcare. Their focus will remain on corporate customers with a global footprint, while enabling a distributed delivery model. They aim to double their revenue pipeline and staff supply chain over the next two years.

Zensciences simply aims to bridge the gap between business and creative outcomes. With expertise in strategy, digital, design, storytelling and technology experiences, they bring the insight, experience and capabilities to seize opportunities and help clients meet business challenges.

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